💡 How to Use This Guide
- Post 2–3 times per week — this stretches into a full 30-day plan
- Share real life content in between posts — stories, behind the scenes, daily moments
- Use YOUR photos and videos only — no stock images. Authenticity always wins.
- Focus on connection, not selling — you're building trust first
- Keep captions short, casual, and conversational — lots of white space, no long paragraphs
- Use Call to Actions (comment a keyword) — this moves conversations to your DMs naturally
- No website links until the final post — build the relationship first!
- Each day has a Make It Yours box — add your own personal touch before you post
Why I Said Yes ✨
Story + Attraction- Selfie in good lighting — face close to camera
- Natural, unfiltered moment of you
So I did something new… and I honestly went back and forth on sharing it 😅
But if you know me, you know I'm someone who loves (insert personality trait: growth, learning, helping others, etc.)
I recently decided to start something on the side…
(Insert YOUR reason: extra income, community, confidence, fun, helping women feel beautiful, etc.)
I have no idea exactly where this will go yet…
But I'm excited to learn, grow, and just see what happens 💛
(Insert one relatable life detail — something real about who you are)
Stay tuned for more details coming soon!
A Little About Me ✨
Connection + Relatable- Daily life photo — coffee, family moments, running errands, at work
- Casual selfie — real and relaxed, not posed
If we haven't connected in a bit, hi 👋 I thought I'd introduce myself a little bit.
I'm a (insert roles: mom, wife, working professional, empty nester, etc.)
Most of my days look like (insert real life description)
I love (insert hobbies, personality traits, simple joys)
Lately I've also been adding something new into my routine…
And it's been really fun so far 💛
Making Self-Care #1 ✨
Attraction + Curiosity- Smiling candid photo with some products in your hand or on the counter
- Coffee moment, journaling, or getting ready
I didn't expect to feel this excited about something new…
But lately I've been really enjoying (insert experience: my skincare routine, self-care time, learning about ingredients, connecting with other women, etc.)
It's been giving me a little more space to focus on myself again.
And I think I needed that more than I realized 💛
(Insert personal reflection — what has shifted for you?)
Why do women so often put themselves last on the TO DO list when we all know that's not good for anyone??
Now I get to be the person who tells you to put yourself at the top of that list every day — because you deserve the self care!
My Simple Routine ✨
Attraction + Teaching- Bathroom routine — your actual products on your counter
- Morning or nighttime skincare moment (real, not staged)
I used to think I needed a 10-step routine to see results…
But lately I've simplified everything.
I focus on just a few consistent steps:
✦ cleanse
✦ exfoliate
✦ hydrate
And honestly… my skin has been thanking me for it 💛
(Insert personal observation — what have YOU noticed?)
Simple really does win.
Dull Skin? Here's Why ✨
Teaching + Curiosity- Close-up skin shot in natural light
- Microdermabrasion Set in hand
- Quick application clip — real and casual
Recently I looked in the mirror and thought…
"My skin just looks tired."
I thought it was all the things I had been dealing with — (insert your struggle: stress, kids, menopause, busy schedule, etc.)
But I tried a product and realized it was something much simpler 👇
Dead skin buildup.
I used to get microdermabrasion done at a spa and pay $80–$150 every single time 🤦♀️
Turns out… I can get basically the same thing at home. And I genuinely wish someone had told me sooner.
The Mary Kay Microdermabrasion Set is a 2-step treatment — the Refine step uses the same aluminum oxide crystals used in professional spa treatments. Then Replenish floods your skin with moisture.
After one use my skin felt like I had gotten a facial. No joke.
(Share your personal experience — did your makeup go on smoother? Did someone ask if you'd gotten a facial?)
If you have uneven texture, large pores, or dull skin — this is the one.
Hydration = Glowing Skin ✨
Teaching + Attraction- Close-up of dewy, glowing skin — natural light only
- Holding hydrating product (HA + Ceramide Hydrator, Moisturizer, Night Cream)
- Applying product on skin — real moment, not staged
If your skin ever feels dry, tight, or just "blah"… you're not alone.
A lot of the time, it's not that you need more makeup or more steps…
It's actually hydration.
When your skin is properly hydrated, everything looks better:
✨ smoother
✨ more glowy
✨ more healthy
(Insert your personal experience — what did YOU notice when you focused on hydration?)
One of the biggest game changers for me has been being more consistent with hydrating products like (insert your favorite: HA + Ceramide Hydrator / moisturizer / night cream)
It's a simple step… but it makes a BIG difference 💛
Why Ingredient Quality Matters ✨
Teaching + Credibility + Attraction- Holding your skincare product close-up
- Applying skincare in real life — bathroom counter, natural light
- Clean, simple bathroom counter setup
- Optional: ingredient label close-up — zoom in casually, not "reading it"
👉 Keep it natural, not staged or stock-looking
I used to just grab skincare based on how it sounded or what the packaging promised…
But now I pay a lot more attention to what's actually in the products I use.
Because what goes on your skin matters!
One thing I really appreciate about well-developed skincare is how much research goes into ingredient safety and formulation.
Many high-quality skincare standards are known for being very strict about ingredient safety — and that's something I personally value.
Products that are thoughtfully developed, well-researched, and focused on both effectiveness and skin compatibility.
(Insert your personal reflection here — what changed for you or what did you learn?)
At the end of the day, I want skincare that feels simple, effective, and something I feel good about using every day 💛
Surprise Favorite ✨
Relatable + Product- Eye makeup remover, charcoal mask, mascara, or CC Cream
- Reaction video or demo — keep it casual and real
I'll be honest… I didn't think I would love this.
But after trying it, I totally get it.
(Insert product + your experience with it)
Sometimes it's the small things that make the biggest difference 💛
Everyday Makeup ✨
Attraction- Get Ready With Me video — in the bathroom, in the car, wherever you are
- Before and after — side by side, no makeup and with makeup (keep it real!)
This is my everyday makeup right now. Done in just a few minutes.
Nothing complicated… just a few things that make me feel put together.
(Insert your products + why you love them)
Because sometimes simple is exactly what we need 💛
My Shop — The Invitation ✨
Invitation- Smiling selfie or holding your favorite products
- Warm and genuine — this is your first real invitation to shop
If you've been following along… thank you so much 💛
I've had so many people ask what I've been using and how to learn more about the products I have been using. Now I've got my own link to share with you so you can explore and shop as much as you want.
Here's my link: www.marykay.com/(insert your site name)
It's so simple because the products will get shipped directly to you in just a couple days. The site is beautiful and easy to navigate too!
If you have questions about anything or want to try a sample first — just message me!
Honestly, I love helping one-on-one the most.
So if you're unsure where to start with your skin care routine or just need a little makeup refresh, just message me and I'll help you 💛